YDA featured in La Repubblica

How a simple sneaker can influence the return to an active life and the achievement of one's physical and mental well-being

>> Read the full article on La Repubblica.

Choosing a way to walk and to live, YDA is the solution that takes care of well-being.

Your Daily Activity is the first line of technical sneakers for women and men by Optima Molliter, the product of a technology aimed at enhancing the individual, connecting with their desire to feel good, to return to an active life, and to achieve physical and mental fitness.

In a world where time flies, wearing YDA means living with energy and interpreting the desire for autonomy and harmony with one's body, rediscovering the feeling of one's own step and our body.

It means choosing style, comfort and high technical performance, relieving pain that limits freedom of action, achieving toned legs and back, balancing posture, enabling proper circulation, cushioning the impact with the ground and providing propulsive thrust to overcome the daily goal of movement set.

Modern design and advanced technology merge in YDA, designed to accompany the daily path of those who work on their feet or lead a sedentary lifestyle, to be a partner in post-sports performance, support for those affected by diabetes or looking for a versatile yet functional shoe. These objectives are achieved through laboratory research on biomechanics, combined with the work of the style, marketing and communication departments.

“Our R&D departments work to ensure that well-being becomes the spontaneous choice of satisfying design with high technological content. Our idea of prevention is to offer effective solutions without burdening the user with specific know-how – each of our products is ready to surprise them. This is our way of promoting lasting, high-quality freedom of movement for the individual,” explains Susanna Salvatelli, CEO of Optima Molliter.

Read the full article on La Repubblica.