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Our mission is to prevent postural and movement problems before they start . We want to offer everyone the opportunity to act consciously and feel at ease in every context. We study and design innovative solutions , suitable for people who want to change their perspective on movement . Combining innovative technologies , ergonomic design and premium materials, YDA sneakers offer a level of comfort that cannot be matched by other footwear. Wearing YDA is a sensation that you have never felt before and that you will no longer be able to do without.

"In a world where the armchair is the new cigarette, our goal is to make the philosophy of daily active movement a lifestyle, because we believe that movement is freedom. And we work to make people free to always move", CEO Susanna Salvatelli